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Example SOP output

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Title

Client Weekly Reporting SOP

Procedure snapshot

1. Open the reporting template and duplicate the current week tab with the correct client name and date.
2. Pull performance metrics from the source dashboards and confirm they match the previous reporting period.
3. Summarize key wins, blockers, and in-progress work in concise client-ready language.

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Title
Client Weekly Reporting SOP

Purpose
Create a consistent Friday reporting package that summarizes wins, blockers, and next actions for every client.

Scope
Applies to account managers preparing recurring weekly updates for active service clients.

Responsibilities
- Account manager gathers campaign metrics and project updates.
- Team lead reviews risks, exceptions, and the final narrative before send-off.
- Operations owner archives the approved report link for future reference.

Step-by-step Procedure
1. Open the reporting template and duplicate the current week tab with the correct client name and date.
2. Pull performance metrics from the source dashboards and confirm they match the previous reporting period.
3. Summarize key wins, blockers, and in-progress work in concise client-ready language.
4. List next actions with owners and due dates so the client can see momentum immediately.
5. Send the draft to the team lead for review, then publish the approved version and share the link with the client.

Notes
- Flag any metric anomalies before sending the report.
- Keep screenshots and supporting exports attached to the archived version.